Sponsorship: Seikadai (JPN) & Neko (UK) join forces to promote Japanese companies overseas

Neko Capital, an advisory firm specialised in the sports, entertainment and lifestyle sectors based in London, England, and Seikadai, a Japanese company specialised in branding and marketing strategies for companies in the country, have joined forces to launch the "Kickstart: Up" programme to "offer international sponsorship opportunities to Japanese companies," announced the two entities on 03/03/2025.

"Seikadai and Neko Capital will not only conclude sponsorship agreements, but will also provide a system to support the planning and execution of specific activations in Japan as well as in the European Union and the United Kingdom. In addition, by providing assistance with the shipment of products overseas and with various administrative procedures, we are supporting Japanese companies in their expansion into overseas markets," explained the two entities, who state that their staff are both English and Japanese speaking "to ensure smooth communication."

"Thanks to this initiative to accelerate the development of Japanese companies overseas, it will be possible to offer opportunities…