Ticketing: Ticketmaster offers integrated into the Fanatics platform

Fanatics, a manufacturer and distributor of licensed sports products, and Ticketmaster, an American ticketing platform owned by Live Nation, have entered into a partnership to create the "Fanatics Ticket Marketplace", a new section of the Fanatics platform where Ticketmaster tickets for sporting and cultural events will be listed, announced Tucker Kain, chief strategy and growth officer at Fanatics, in an interview published on the American website Sportico on 05/03/2025.

Tickets will be available directly on the Fanatics platform, which already offers merchandising as part of the more than 250 licensing agreements signed by the American company (with the NHL, World Rugby, The Football Association, Juventus FC, etc.), as well as digital trading cards (via the acquisition of Topps in 2022) and fantasy leagues. Fanatics' gambling offering is available on a separate platform ("Fanatics Sportsbook & Casino"). Meanwhile, Ticketmaster now promotes Fanatics' licensed products on its own platform.

This agreement aims to "make Fanatics a one-stop-shop for anything sports fans want to buy,…