Premier League: adidas replaces Nike as equipment supplier of Liverpool FC from 2025-26 (£60m/year)

adidas has become the equipment supplier of Liverpool FC (Premier League) as part of a "multi-year partnership" from 01/08/2025, announced the club on 10/03/2025. The agreement is worth an estimated £60m (€71.4m) per year and will run for five seasons (2025-2030).

The German brand will be providing the English club's kit for the third time in its history, having previously been the club's equipment supplier for the 1985-1996 and 2006-2012 cycles. It was then succeeded by the American brand Warrior Sport (2012-2015) and its parent company New Balance (2015-2020), which was in turn replaced by the American group Nike. The latter paid an estimated £30m (€35.7m) per season over the 2020-2025 cycle, i.e. half the amount spent by adidas. To this fee was added an additional 20% royalty on net revenue from the sale of the club's products. Liverpool generated £308m (€362m) in commercial revenues in 2023-24 (+13.2%).

adidas is the most represented equipment supplier in the Premier League in 2024-25, with six (out of 20) clubs under contract (30%). The German group also has the most lucrative…