UEFA: launch of a platform to collect testimonies and improve female players' experience

UEFA has launched the “Off Mute” platform designed to "listen and learn from the experiences and ideas of girls and women across Europe," announced the body on 10/03/2025. The initiative is part of UEFA's “Unstoppable” strategy, which aims to "build a sustainable ecosystem for women’s football by 2030".

On its “Ensemble #WePlayStrong” platform, dedicated to the promotion of women's football, UEFA is inviting female players to take part in an online survey designed to identify the main obstacles to their practice, their sources of inspiration and possible levers to make women's football more accessible. The answers will enable UEFA to produce recommendations that will be unveiled on the occasion of Women's Euro 2025, and then shared "with clubs, coaches and grassroots organisations across Europe, helping them to prepare and welcome the new wave of players expected after the tournament."

The project is supported by Amazon Web Services (AWS), which has been a "women's football partner" of UEFA since 2023. The cloud services division of the American e-commerce group will "transcribe…