DAZN: partnership with Audi (car manufacturer) to broadcast competitions in cars

The OTT platform DAZN has entered into a partnership with German car manufacturer Audi to integrate its app within the Audi Application Store in selected Audi vehicles, they announced on 12/03/2025.

"This will allow sports fans to experience live sports, highlights, and documentaries from the driver’s seat on touch display, for example during a charging break. The app’s integration also means great things for passengers, who can follow all the content on the passenger display even when the car is moving," said Audi. DAZN has been integrated into the following vehicles: Audi A5, Audi Q5, Audi A6, Audi A6 e-tron and Audi Q6 e-tron series.

"The integration of the DAZN app into the Audi digital ecosystem was achieved in collaboration with CARIAD, the Volkswagen Group’s software company. The app has been specifically optimized for in-car use. DAZN content will also be accessible in vehicles from other Volkswagen Group brands in the long term," added the German car manufacturer.

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