2024-25 Ligue 1 McDonald's: "tripled audiences" on CMG (CCTV) channels in China at mid-season

"Midway through the season, audiences of Ligue 1 McDonald’s matches on China Media Group (China's leading state-owned media group and parent company of China's state broadcaster CCTV) have tripled compared to 2023-24," announced the Ligue de Football Professionnel on 12/03/2025.

The matches, broadcast in particular on the CCTV Olympic Channel and CCTV-5, benefited from a sharp increase in broadcasting time (+ 83%), according to the LFP. "Four Ligue 1 matches ranked among the Top 20 most-watched in the Big 5 leagues" including the AS Monaco - AS Saint-Etienne game (Matchday 1, on 17/08/2024) which secured fifth place with an average of 2.1 million viewers.

In February 2025, LFP Media organised the "China Media Tour", which enabled Chinese media representatives and influencers to have an "immersive experience in Ligue 1 McDonald's and Ligue 2 BKT with exclusive visits to Paris Saint-Germain, AJ Auxerre and Paris FC."