Africa: CAF in search of a marketing agency to commercialize its national team competitions

The Confederation of African Football has launched a call for tenders "for a global marketing agency that will commercialise the media, broadcast and sponsorship rights for CAF’s national teams competitions including its flagship events," announced the African body on 10/03/2025.

These events "include the TotalEnergies CAF Africa Cup of Nations, TotalEnergies CAF Women’s Africa Cup of Nations and other national team competitions (see full list below). The invitation to tender will close on Friday 04/04/2025 at 17:00 CET," said the CAF.

"The global agency will be appointed for period 2026-2029, to help establish and service a new commercial entity owned 100% by CAF to be dedicated to the management of broadcasting, media, sponsorship, and marketing rights for CAF's prestigious national team competitions," added the body.

Eight events and 15 editions concerned (2026-2029):

• CAF Africa Cup of Nations (AFCON) 2027 and 2029
• CAF Africa Women Cup of Nations (WAFCON) 2026 and 2028
• CAF African Nations Championship (CHAN) 2026 and 2028
• CAF Africa Cup of Nations U23: 2027
• CAF Africa Cup…