Premier League: Visit Maldives (tourism) global partner of Liverpool FC from the 2024-25 season

Visit Maldives, the national tourism office of the Maldives, has become a global partner of Liverpool FC (Premier League) from the 2024-25 season, announced the club on 13/03/2025. The deal also includes the club's women's team (Barclays Women's Super League).

As part of this agreement, the "Visit Maldives" brand will become a second-level partner in Liverpool's sponsorship hierarchy. Both partners will provide fans with "the opportunity to enjoy exclusive content, special promotions, and competitions with money-can’t-buy prizes," said the club, which is offering a five-night trip to the Maldives to selected supporters to celebrate the launch of this partnership. Liverpool FC will also support environmental protection initiatives in the Maldives by "leveraging the club’s award-winning sustainability programme, The Red Way, to raise awareness and drive positive action."

The English club has also announced a change of equipment supplier for the 2025-26 season: adidas will take over from Nike from 01/08/2025, as part of a "multi-year partnership" publicised on 10/03/2025. The contract…