LALIGA: launch of the fourth "VS RACISM" campaign with EA SPORTS FC

LALIGA and the video game publisher EA Sports (Electronic Arts), title sponsor of the Spanish top flight, are organising the fourth edition of the "VS Racism" campaign on Matchday 28 of the 2024-25 LALIGA EA Sports season (from 14 to 16/03) and Matchday 31 of LALIGA Hypermotion (15 to 17/03/2025), announced the League on 13/03/2025.

This initiative organised "to mark International Day for the Elimination of Racial Discrimination" (21/03) showcases a message of unity and inclusion, promoting an environment free of discrimination and attacks based on race or origin, through urban artist SUSO33 artwork."

The campaign includes:
• "the players will take on the field wearing a commemorative jersey, that will be integrated into EA SPORTS FC 25;
• inside LALIGA stadiums, information about the initiative will be displayed on pitch-side LED boards, advertising boards, captain’s armbands, and on the video scoreboards;
• the broadcasting of a video on the social media by LALIGA and its clubs;
• for Matchday 29 in LALIGA EA SPORTS, Matchday 33 in LALIGA Hypermotion, and Matchday 24 in Liga F, Puma…