AC Milan: Francesca Montini (ex-Ferrari) appointed chief brand officer

Francesca Montini has been appointed chief brand officer of AC Milan (Serie A Enilive), announced the club on 17/03/2025.

"Reporting directly to CEO Giorgio Furlani, she will oversee the marketing, branding, communication, and content and digital departments, with the goal of enhancing AC Milan's brand potential on a global scale in the club's new phase of development," explained the club.

Before joining AC Milan, Francesca Montini had held the positions of chief communications officer at Ferrari (since April 2023), head of communications EMEA at Jeep for the Fiat Chrysler Automobiles group (in 2017) and senior communications manager at Nike (from 2008 to 2011).

Francesca Montini

• Chief Brand Officer @ AC Milan

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