FFF: Uber Eats extends as major partner of the French national teams until 2028

Uber Eats, a food delivery application, has extended its partnership with the Fédération Française de Football (FFF) for a further three seasons, until June 2028, announced the FFF on 18/03/2025. The agreement was negotiated by Fuse France, a sports marketing agency belonging to the Omnicom Media Group.

The subsidiary of the Uber Group has been committed to the FFF since June 2022, and as such pays an estimated annual fee of €5m per season over the 2022-2025 cycle. Uber Eats will continue to rank second in the FFF's sponsorship hierarchy, alongside Crédit Agricole (banking), Volkswagen (car manufacturer), Orange (telecommunications) and EDF (energy).

This renewed agreement covers the French men's and women's teams, as well as amateur football. Since 2023, the two partners have been rolling out the 'A nos couleurs' (In our colours) scheme, enabling amateur clubs to design their own shirts. Over 100 clubs benefited from this initiative during its first two editions.

• Uber Eats was the title sponsor of the "Ligue 1 Uber Eats Name of the French Ligue 1 championship for the 2020-2024…