LFP: partnership with Les Flammes (music awards ceremony) at La Seine Musicale on 13/05/2025

The Ligue de Football Professionnel has joined forces with Les Flammes, an urban music awards ceremony, the third edition of which will take place at La Seine Musicale (Boulogne-Billancourt, Hauts-de-Seine, FRA) on Tuesday 13/05/2025, announced the French league on 19/03/2025.

"This is a new Ligue 1 McDonald's initiative to promote the sphere of influence of the football product and Ligue 1. A new initiative to shake up the perceptions in which society still tends to place football culture in France. More than ever, our league needs to transform itself, to speak to these young people and to enter into the daily lives of French people," said the LFP, which has been rolling out a new brand platform for its leagues and clubs since summer 2024.

The partnership "promises to see new content and new activations between French football and popular cultures, between artists and players, thanks in particular to future collaborations between Ligue 1 McDonald's and cultural players such as Yard (communications agency and production company), Booska-P (media dedicated to urban cultures) and…