France: the LFP's strategy with international broadcasters (production, AI translation, platform)

2.2 billion people have access to the Ligue 1 McDonald's worldwide, while the French championship's cumulative audience has grown by 8% since the start of the 2024-25 season internationally, reported LFP Media during a press briefing presenting the Ligue de Football Professionnel's new strategy with its international broadcasters, held at the League's headquarters (Paris, 8^th arrondissement) on 19/03/2025.

While the 2024-25 season is the first in a new media rights cycle, both in France and abroad, Ligue 1 is currently broadcast by 44 international broadcasters in 215 territories. However, agreements have yet to be signed in certain markets, notably Spain (where Warner Bros. Discovery held the TV rights until 2023-24)," explained David Labrune, international media rights director at the LFP.

Since the current season, the LFP has been in charge of content production, the distribution of matches and magazines and the marketing of international audiovisual rights. This task was previously carried out by the Qatari beIN Media Group. "This will enable us to have a more direct approach…