Puma: launch of "Go Wild" (running campaign), the brand's "largest marketing investment to date"

Puma has launched the "Go Wild" communication campaign, "a major strategic offensive, unveiling a positioning at the intersection of its DNA, its heritage, and the aspirations of new generations of consumers," announced the German equipment manufacturer on 20/03/2025.

"Go Wild is Puma's largest marketing investment to date that marks the debut...