LOSC Lille: Maëla Ollivier appointed head of retail, networks & stores

Maëla Ollivier has been appointed head of retail, networks and stores at LOSC Lille (Ligue 1 McDonald's) as part of the process of bringing the management of the club's official stores in-house, announced the French club on 20/03/2025. The club's shops have been operated by Intersport France (a sporting goods retail network) since 2019.

"Since 01/03/2025, nearly a dozen employees trained in the club's ecosystem have joined the ranks of LOSC. The club has appointed Maëla Ollivier to lead this team, which is passionate about Les Dogues. With a wealth of experience within major French and international groups (Auchan, Kiabi, Leroy Merlin, LEGO, etc.), she will bring all her expertise to bear on this new development strategy," said the club.

"By bringing this activity in-house, from the design of products to their distribution to supporters and customers, LOSC intends to strengthen the existing close relationship with its supporters, and thus offer an even more immersive experience and a high-quality service to its various audiences. In addition to enhancing the visibility of the LOSC…