Betting: Sportradar acquires IMG Arena from Endeavor in $225m deal

Sportradar has acquired IMG Arena, an entity dedicated to sports betting operators, from the US sports and entertainment company Endeavor, announced the Swiss sports betting monitoring and sports data company on 19/03/2025.

"Sportradar will not be required to pay any financial consideration; Transaction provides financial consideration totaling $225m (€206m) comprised of $125m (€114m) paid to Sportradar and up to $100m (€92m) cash prepayments made by Endeavor to certain of the sports rightsholders," said the company, which added that the transaction is "expected to close in the fourth quarter of 2025."

"This incoming portfolio of global betting rights comprises strategic relationships with over 70 rightsholders covering approximately 39,000 official data events and 30,000 streaming events across 14 global sports on six continents. Prominent global properties include Wimbledon, US Open, Roland-Garros, Major League Soccer, EuroLeague basketball and PGA Tour. Combined with existing tennis rights, Sportradar will now hold betting rights to three of the four Grand Slams," explained…