Paris Saint-Germain: hotel rooms designed in tribute to club legends via activation with ALL (Accor)

The French hotel group Accor has activated its partnership with Paris Saint-Germain (Ligue 1 McDonald's) and is offering "Legendary Rooms" in its Novotel establishments, rooms designed to give fans "a journey into the lives of their favourite legends," announced the hotel group on 21/03/2025.

"Each Legendary Room is uniquely crafted (souvenirs, decor, technology, etc.) to honour the life and career of a PSG icon. From the memorabilia adorning the walls to the interactive digital experiences that showcase the player's personal highlights and spirit, these rooms offer a deeply personal connection to each legend," explained the two partners, who are rolling out this activation in hotels in Asia, the Middle East and Europe.

The first room is dedicated to former Argentina international Javier Pastore (who played for PSG between 2011 and 2018) and has been installed at the Novotel Jakarta Cikini (Indonesia). "The identities of the rooms and their legends will be revealed gradually. Social media teasers and clues on PSG's platforms will invite fans to engage in the excitement of discovery…