Deal Tracker: UEFA, Genoa CFC, Concacaf... the latest sponsorship agreements in football

• Pulsee Luce e Gas, an electricity supplier belonging to the Axpo Italia group, will continue as the main shirt sponsor of Genoa CFC (Serie A Enilive) for the 2025-26 season.
• Puma has succeeded Nike as the official supplier of footballs for Premier League matches from the 2025-26 season.
• Stats Perform, an American company specialised in the collection and analysis of sports data, has become an official partner of Concacaf's main men's and women's competitions,"‘including the Concacaf Gold Cup, the Concacaf Nations League (in certain territories), and the Concacaf Champions Cup."
• Danish brewer Carlsberg, which was already involved with UEFA between 1988 and 2016, has become a partner of UEFA's men's and women's national team competitions until 2030. The agreement includes Euro 2028.
• Sports betting operator Tipwin has extended as a premium partner of Bayer 04 Leverkusen (Bundesliga) until 2026-27.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017.

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