Mediapro: opening of a London (ENG) office dedicated to the marketing of sports rights

Mediapro has opened an office in London (England) dedicated to the marketing of sports rights, announced the Spanish audiovisual group on 24/03/2025.

"The London office will work in collaboration with Mediapro's offices in Europe, Asia, America and Africa to provide consulting services helping competitions and organisations leverage their sports and audiovisual rights in more efficient and profitable ways. Recent years have seen a surge in opportunities to capitalise on these rights thanks to the entry of new operators and changing consumption habits," explained the group.

This new office will be headed by Sunil Kaikini (formerly of the International Tennis Federation, Premier League and Pitch International), Austin Houlihan (Deloitte and Pitch International) and Tom Padmore (DAZN and Formula E). They will report to Oliver Seibert, who is in charge of media rights and new activities for the Mediapro Group.

"The addition of the new team allows us to maximize the services offered by the Audiovisual Rights division. With 50 offices in 28 countries, Grup Mediapro spans the entire value…