United Kingdom: Sky Sports & TNT Sports create a joint advertising inventory sales platform

Sky Media, the advertising arm of Sky, has launched "The Sports Marketplace", a platform dedicated to the marketing of advertising inventory on the channels of the pay-TV groups Sky Sports and TNT Sports in the UK, announced the company on 20/03/2025.

Advertisers can already buy advertising space (for linear TV or streaming) on a single platform for the sports competitions broadcast by Sky and TNT Sports, including the Premier League, Champions League, Barclays Women's Super League and EFL competitions. "The Marketplace will soon expand to include F1, Golf, Cricket, and much more," said Sky Media.

"The Sports Marketplace is a new way to connect advertisers with passionate sports fans across Sky Sports and TNT Sports. With flexible, accessible ways to buy, you can book campaigns around individual games, tournaments, or access multi-event packs," explained Sky Media, adding that the network reaches "nearly 24 million adults every month across Sky Sports and TNT Sports."