Bundesliga: Infront signs media rights agreements in nine European countries for 2025-2029

Bundesliga International and Swiss agency Infront have awarded the media rights to the Bundesliga, 2. Bundesliga and Franz Beckenbauer Super Cup in nine European countries for the 2025-2029 cycle, announced the DFL subsidiary responsible for the commercial rights (audiovisual, sponsorship, marketing & digital) of Germany's top two divisions internationally on 26/03/2025.

The Irish pay-TV group Setanta Sports has retained these rights in Estonia, Lithuania and Latvia, while pay-TV bouquet Nova (owned by United Group) has obtained them for the Czech Republic and Slovakia. The Tring TV (Albania and Kosovo) and Digi (Romania) groups and the Okko OTT platform (Russia) have also acquired the media rights to Germany's top two divisions under separate agreements.

Infront acquired the exclusive media rights from Bundesliga International to market the Bundesliga, 2.Bundesliga and Franz Beckenbauer Super Cup for the 2025-2029 cycle in these nine territories (including Israel) on 28/05/2024.