DAZN: Adam Knappy (ex-THG) appointed chief marketing & customer officer

News Tank Football - Paris - Appointment #392960 - Published on 27/03/25 at 15:50
©  LinkedIn
Adam Knappy - ©  LinkedIn

Adam Knappy has been appointed chief marketing and customer officer for the UK streaming platform DAZN, announced the company on 27/03/2025.

"Adam Knappy will lead all group marketing activities, commercial management of the platform and user engagement. His aim will be to drive DAZN's expansion and strengthen its position as the home of sport at a pivotal time as the platform prepares to offer the FIFA Club World Cup 2025 worldwide for free," explained the OTT service.

The Britishman has held various positions within THG, an e-commerce group based in Manchester (ENG). In particular, he was the group's chief marketing officer (May 2018 to March 2025), CEO of the media division (August 2022 to March 2025) and CEO of the lifestyle division (October 2013 to May 2018).

  • Pete Olivier was chief marketing officer at DAZN from August 2022 to October 2023.
    • He was then promoted to CEO for growth markets.

©  LinkedIn
Adam Knappy - ©  LinkedIn

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode