Manchester City FC: partnership with Viagogo to market hospitality offers

Swiss ticket resale platform Viagogo has become a global partner (2^nd level) of Manchester City FC (Premier League) as part of a "multi-year agreement," announced the club on 27/03/2025.

Under the terms of this partnership, hospitality offers for the men's team matches and general public tickets to attend matches featuring the women's team (Barclays Women's Super League) will be marketed on the Viagogo platform, which is available in 195 countries and 33 languages. This collaboration will enable the club's supporters to buy and resell tickets in a secure manner, thanks to an "official partner" label that authenticates the tickets offered on the platform.

This agreement "complements the club's existing ticketing and resale infrastructure," said the club, which will also work with Viagogo to collect, analyse and leverage data relating to the purchasing practices of its fans in order to "tailor future ticketing solutions and services to better serve supporters."

In France, Viagogo was convicted on 06/07/2023 by the 3^rd Chamber of the Court of First Instance of Paris, which accused the…