Deal Tracker: DFB, FIGC, Manchester City... the latest sponsorship agreements in football

News Tank Football - Paris - News #393126 - Published on 28/03/25 at 15:20
©  DFB
Edeka (supermarket chain) to sponsor the German men's national team from 01/04/2025 - ©  DFB

• German supermarket group Edeka is to become an official partner of the German men's national team via the DFB from 01/04/2025.
• Google Cloud has extends its partnership with Club Atlético de Madrid (LALIGA EA Sports), which has covered the club's women's section (Liga F) since 2023-24, to the men's team for a further two seasons, from 2025-2027.
• Ticket resale platform Viagogo has become a global partner of Manchester City FC (Premier League) and will market some of the club's consumer and hospitality offers.
• Volkswagen has extended as a premium partner of the FIGC until 2026.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017.

By default, the contracts signed are sorted in chronological order. This table also allows you to sort the deals by league, the sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.

©  DFB
Edeka (supermarket chain) to sponsor the German men's national team from 01/04/2025 - ©  DFB

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