Rugby/LNR: Two Circles commissioned to market Top 14 international rights for the 2025-2032 cycle

Two Circles, a UK-based consultancy, sales and data-driven marketing agency, has become the Ligue Nationale de Rugby's partner for the international marketing of the broadcasting rights for the Top 14, Pro D2 and In Extenso Supersevens as well as the marketing rights for the Top 14 for the 2025-2032 cycle (seven seasons), announced the French National Rugby League on 31/03/2025. The agency was selected by the LNR's executive committee following a consultation launched in December 2024.

"The agency will support the LNR by implementing a marketing plan designed to increase awareness and the audience for the Top 14, by marketing the rights to all LNR competitions to international broadcasters," explained the French league. Two Circles, an agency that works with the NFL, the Premier League, Wimbledon (Grand Slam) and UEFA, intends in particular to develop an OTT platform accessible in territories not covered by LNR broadcasting agreements.

"This international ambition will also draw on the expertise of the Canal+ group," said the LNR, which has had a contract with the pay-TV and free-TV…