DFB: Unilever (FMCG) official partner of the men's & women's teams from 2025

Unilever, a group specialised in fast-moving consumer goods (food, cosmetics), has become an official partner of the men's and women's national teams of the Deutscher Fussball Bund from April 2025, announced the DFB on 31/03/2025

"Via its body care brands Rexona, Dove, Axe and other Unilever entities, the group will be a 'personal care' partner" of the German Football Association. "The brand rights associated with the partnership will be used to inspire fans with branded products from the extensive brand portfolio, as well as raffles to win tickets and money can't buy experiences. On digital channels, branded activations and content will be distributed around the teams using a 'social first' approach."

The group, listed on the Amsterdam (NED), London (ENG) and New York (USA) stock exchanges, became the 14^th global partner of UEFA Women's Euro 2025 on 06/02/2025. This was the second partnership between Unilever and UEFA after one for Euro 2024, which included the activation of 10 of its brands. The group was an official sponsor of the competition.

Unilever also a FIFA sponsor of the…