World Rugby: Unilever partner of the 2025 (women's), 2027 (men's) & 2029 (women's) World Cups

Unilever, a group specialised in fast-moving consumer goods (food, cosmetics), has become an official supporter of the Women's Rugby World Cup 2025 in England as well as the 2027 Men's and 2029 Women's Rugby World Cups in Australia, announced World Rugby, organiser of the competitions, on 02/04/2025.

As an "official body care supplier", Unilever will position several of its brands according to the competitions and territories (Dove, Simple, Dove Men+Care and Rexona, etc.).

"The collaboration will see Unilever's portfolio of personal care power brands activate across multiple markets and channels, driving engagement with both athletes and supporters at Rugby World Cup tournaments over the next five years. Unilever will deliver integrated campaigns to engage rugby's growing global audience as the sport enter a new era of entertainment and accessibility," said the body.

Unilever is strengthening its commitment to women's sport. The group, which is listed on the Amsterdam (NED), London (ENG) and New York (USA) stock exchanges, became the 14^th global partner of UEFA Women's Euro 2025 on…