FFF: Coca-Cola France (beverages) extends as an official partner until 2028

Coca-Cola France, the French subsidiary of American beverage manufacturer The Coca-Cola Company, has extended its partnership with the Fédération Française de Football for a further four years, until 2028, announced Coca-Cola France on 03/04/2025.

A partner of the FFF since 1997, Coca-Cola France will continue to position its Coca-Cola and Powerade - "the official sports drink of the French team" - brands. "Powerade will benefit from enhanced visibility in stadiums, at points of sale and digitally, alongside the other activated brands."

As part of the agreement, the brand will continue to be featured on communication media at the Stade de France as well as on the Federation's digital platforms. "The Coca-Cola teams in France will set up point-of-sale operations (present in 400,000 points of sale) in the food and out-of-home channels during key moments, in order to offer consumers the opportunity to enjoy new and exclusive experiences: tickets for French national team matches, access to training sessions at Clairefontaine, seats in the presidential stand and other exclusive…