LFP: "A new cohesive graphic charter aimed at a wider audience" (C. Charmoille, digital director)

"You can't have a social strategy without a content strategy, and you can't have a content strategy without a brand strategy. The new brand image, launched at the start of the season, required us to overhaul our graphic charter, both on our social networks and on our official app. This charter is consistent, with a more inclusive and varied approach, aimed at a wider audience. We have diversified our content, integrating more elements around music, fashion and other subjects," said Christophe Charmoille, digital director at the Ligue de Football Professionnel, told News Tank on 04/04/2025.

"Our in-house anti-piracy department has commissioned the Athletia agency to monitor the distribution of pirate links on social networks. The agency detects streams of pirated matches using a combination of automatic tools and manual searches, and then reports them to the platforms. Some social networks are quick to remove illegal broadcasts, while others are not as diligent, particularly Telegram," said Charmoille.

Digital strategy, social networks, the fight against piracy, the use of AI and…