LFP: "A new cohesive graphic charter aimed at a wider audience" (C. Charmoille, digital director)

News Tank Football - Paris - In-depth interviews #394192 - Published on
©  LFP
Christophe Charmoille - ©  LFP

"You can't have a social strategy without a content strategy, and you can't have a content strategy without a brand strategy. The new brand image, launched at the start of the season, required us to overhaul our…

©  LFP
Christophe Charmoille - ©  LFP

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