LFP: "A new cohesive graphic charter aimed at a wider audience" (C. Charmoille, digital director)

"You can't have a social strategy without a content strategy, and you can't have a content strategy without a brand strategy. The new brand image, launched at the start of the season, required us to overhaul our graphic charter, both on our social networks and on our official app. This charter is consistent, with a more inclusive and varied...