UEFA: PepsiCo (food & beverages, USA) extends as a sponsor of women's competitions until 2030

PepsiCo has extended its partnership with UEFA's women's competitions for a further five seasons (2025-2030), announced UEFA on 08/04/2025. The American food group will be promoting its Lay's (crisps), Pepsi and Gatorade (drinks) brands.

Already committed to UEFA women's football for the 2020-2025 cycle, the group is the first sponsor to extend for the 2025-2030 rights cycle. This renewed agreement covers the UEFA Women's Euro 2029 and the UEFA Women's Champions League from the 2025-26 season, which will see the introduction of a new format with a league phase, as well as the UEFA U19 and U17 Women's Euro and the UEFA Women's Futsal Euro.

As part of this extended agreement, Pepsi will be the presenting partner for the Kick-Off Show, the opening ceremony for the UEFA Women's Euro 2029 and the UEFA Women's Champions League final. The brand is already rolling out a similar operation for the two men's competitions. The Group will also offer "Pepsi-branded in-stadium activations, live performances and fan-powered experiences" from the Women's Champions League quarter-finals onwards.

As for…