LALIGA EA Sports: Nike extends as equipment supplier of Club Atlético de Madrid until 2034-35

Nike has extended as the equipment supplier of Club Atlético de Madrid (LALIGA EA Sports) for the 2026-2035 cycle (nine seasons), announced the club on 10/04/2025. "This new agreement will see Nike increase their backing of our men's and women's teams," said Atlético.

The annual allocation for this partnership is said to have more than doubled to over €20m from the 2026-27 season, according to Spanish media outlet 2Playbook.

The last extension of the partnership between Club Atlético de Madrid and Nike was agreed in 2014 and ran until 2025-26. The American brand has been a partner of the Spanish club since 2001. This partnership is now set to run for 34 seasons, making it the second longest equipment supplier contract in the Spanish top flight just behind the 40-season partnership in force between Nike and FC Barcelona (with an estimated annual fee of €127m per year over the 2024-2038 cycle).

In addition to its LALIGA EA Sports contracts with Atlético Madrid and Barça, Nike is also the equipment supplier of RCD Mallorca until 2027-28 (€1m per year).