Bundesliga: Stuttgarter Hofbräu (beer) extends as premium partner of VfB Stuttgart until 2030

The German brewery Stuttgarter Hofbräu has extended its partnership with VfB Stuttgart (Bundesliga) for a further five seasons, until 2029-30, announced the club on 10/04/2025.

The local company, which has the status of "premium partner" the third level in the club's sponsorship hierarchy, became the club's official beer partner during the 2020-21 season. It took over from Krombacher, which was committed to VfB Stuttgart for the 2011-2020 cycle (nine seasons).

"As well as typical sponsorship activities, the brewery will continue to focus on campaigns for members and fans. For example, the 'White-and-Red Spring Festival', a big VfB party for all the family, will celebrate its debut in the 'Beim Benz' marquee on 06/05/2025," said the club.

"Thanks to Stuttgarter Hofbräu for this long-term, valuable and strong commitment to VfB" (R. Kasper, VfB Stuttgart)

• "Quality, regionality, ambition and a sense of tradition - these and other values are shared by Stuttgarter Hofbräu and VfB.

• The past…