Deal Tracker: Chelsea, RC Lens, AS Monaco... the latest sponsorship agreements in football

• Vietnamese software publisher FPT has becomes an official partner (2^nd level) of Chelsea FC (Premier League) from 2024-25 and will develop solutions for the club to support its digital transformation.
• Nike is to continue as equipment supplier of Club Atlético de Madrid (LALIGA EA Sports) for the 2026-2035 cycle (nine seasons).
• Mizuno has succeeded Kappa as equipment supplier of AS Monaco FC (Ligue 1 McDonald's) for five seasons (2025-2030).
• The start-up incubator Vivalley (supported by GIE Eurasanté) has become an institutional partner of RC Lens (Ligue 1 McDonald's) and will be responsible for proposing "innovative solutions tailored to the needs identified" by the club in terms of healthy sports (nutrition, recovery, injury prevention, etc.).
• PepsiCo will continue as official partner of the UEFA women's competitions for a further five seasons (2025-2030) via its Lays (crisps), Pepsi and Gatorade (drinks) brands.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since…