Tennis: Bitpanda (crypto) official partner of the ATP Tour & several tournaments in Europe from 2025

Bitpanda, an Austrian cryptocurrency trading platform, has become an official partner of the ATP Tour as part of a "multi-year" agreement from 2025, announced the Association of Tennis Professionals on 15/04/2025. This is the first sponsorship contract signed by the body with a company in the cryptoassets sector.

As part of the agreement, Bitpanda becomes an official partner of the ATP 500 tournaments in Hamburg, Halle (GER) and Basel (SUI), as well as the ATP 250 tournaments in Munich, Stuttgart, Kitzbühel (SUI), Mallorca (ESP) and Geneva (SUI). "With its broad reach and strong viewership, the ATP Tour offers Bitpanda a unique opportunity to increase brand visibility among an audience that closely aligns with its target group," said Eric Demuth, CEO and co-founder of the platform.

Bitpanda, which already has ambassador contracts with a number of players on the professional circuit (Alexander Zverev, Dominic Thiem and Stan Wawrinka), will also be offering exclusive experiences and rewards to users of its platform.

The ATP Tour welcomed another official partner on 14/04/2025: Purina…