Basketball/NBA: Luka Dončić & the Los Angeles Lakers top in terms of jersey sales in 2024-25

Luka Dončić (SVN, Los Angeles Lakers) is the NBA player who generated the most jersey sales during the 2024-25 season, according to the North American basketball league on 14/04/2025.

• This is the first time since 2012-13 that this ranking, based on sales made on the NBA's official online shop, hasn't been dominated by Stephen Curry (USA, Golden State Warriors), 2^nd in 2024-25, or by LeBron James (USA, Cleveland Cavaliers then Los Angeles Lakers), 3^rd.
• Luka Dončić is also the first non-American player to top the list. Three other foreign players (outside the USA and Canada) feature in the Top 15, including Frenchman Victor Wembanyama (6^th).

The Slovenian international, who had been playing for the Dallas Mavericks since 2018-19, was traded for American Anthony Davis on 02/02/2025. "Since the NBA trade deadline on 06/02/2025, jersey sales on NBAStore.com are up 21% compared to the same period last year, primarily driven by Dončić’s trade to the Lakers," explained the league.

The transfer also enabled the Los Angeles Lakers to take first place in the ranking of franchises having…