Spain: Best Intentions Analytics (Brentford FC's holding company) acquires AD Mérida (3^rd division)

Best Intentions Analytics (BIA), the holding company of Brentford FC (Premier League), has acquired Spanish club Asociación Deportiva Mérida (Primera Federación Versus e-Learning, third division), announced the company on 15/04/2025.

"BIA is acquiring 100% of the shares of Mérida, the majority of which are currently owned by Mark Heffernan (USA). Heffernan is selling his shares in the club for personal reasons but will remain a consultant to Mérida for the next 12 months as the club transitions to new ownership," explained the company.

Brentford FC executives Cliff Crown (chairman), Nity Raj (director, general counsel and head of people & compliance) and Phil Whall (associate director) will make up AD Mérida's board of directors, while Crown will become the club's president. "Current members of Mérida's board will step down. Crown, Raj and Whall maintain their positions at Brentford FC," added BIA.

"We believe that this agreement represents a significant step forward both for Asociación Deportiva Mérida and for the city, and we are fully convinced that BIA's incorporation into the…