England: Sarah Kendall (Fuse) appointed head of commercial partnerships at The Football Association

News Tank Football - Paris - Appointment #395308 - Published on 16/04/25 at 13:00
©  D.R.
Sarah Kendall - ©  D.R.

Sarah Kendall has been appointed head of commercial partnerships at The Football Association, she announced on her LinkedIn account on 15/04/2025.

She had been managing director of marketing agency Fuse Sport & Entertainment (Omnicom Group) since February 2022, after joining as head of press relations and communications in April 2015 before becoming a managing partner in February 2019. Sarah Kendall had previously worked for a number of agencies, including M&C Saatchi Sport & Entertainment (from 2009 to 2013) and MKTG (between 2013 and 2015).

Kendall will report to James Gray, commercial director at The FA since December 2023, and succeeds Stephen Hutchison, the body's head of commercial partnerships between January 2022 and August 2024, whose post has since remained vacant.

Sarah Kendall

  • Head of Commercial Partnerships @ The Football…

©  D.R.
Sarah Kendall - ©  D.R.

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