Paris Saint-Germain: Visit Rwanda to continue as a premium partner (2025-2028; €15m per season)

The Rwanda Development Board, the agency in charge of international investments in the African country, has extended its partnership with Paris Saint-Germain (Ligue 1 McDonald's) as a premium partner (2^nd level) for a further three seasons, i.e. over the 2025-2028 cycle, announced the club on 16/04/2025. The two parties have been linked since the 2019-20 season.

As part of this extended agreement, through which it promotes its "Visit Rwanda" tourism brand, the agency retains visibility on the back of the Parisian club's training kit as well as on the sleeves of the women's team (Arkema Première Ligue) shirts and on signage at the Parc des Princes (47,929 seats).

The government body has also acquired new assets, becoming the sleeve sponsor of Paris SG for its matches at the FIFA Club World Cup 2025. The "Visit Rwanda" logo will also be visible on the training kits of the PSG Academy based in the United States and Canada from the 2025-26 season.

This agreement, under which the Rwanda Development Board pays Paris Saint-Germain an estimated annual sum of €15m, has recently been the…