Deal Tracker: FIFA, Paris Saint-Germain, Eredivisie... the latest sponsorship agreements in football

• American Airlines has become an official supplier of the FIFA 2026 World Cup for the North American region, with air travel rights across the tournament's three host countries.
• Rwanda Development Board, the agency in charge of international investments in the African country, has extended as a premium partner (2^nd level) of Paris Saint-Germain (Ligue 1 McDonald's) for a further three seasons, i.e. for the 2025-2028 cycle, and will continue to feature on the back of the men's team training kit.
• German sports ball manufacturer Derbystar (Select Sport Group) has extended its contract as official supplier of match balls to the Eredivisie beyond the 2024-25 season.
• Air conditioning manufacturer KlimaShop has extended its contract as official supplier to FC Augsburg 1907 (Bundesliga) for the 2025-26 season. The group, which has been a partner of the club since 2019, is responsible in particular for air conditioning the VIP areas at the WWK Arena.
• Food supplement brand AMIX Advanced Nutrition has extended as an official supplier of Valencia CF (LALIGA EA Sports) for two seasons…