La Liga: Volkswagen extends deal with Atlético Madrid for the 2015-16 season

The German automobile manufacturer Volkswagen is to extend its partnership with Club Atlético de Madrid (Liga BBVA) for the 2015-16 season, announced the club on 16/04/2015. The two parties have been under contract since 2011.

An event was held at the club's training centre to present the new Passat in the presence of the main Atlético Madrid players. Volkswagen will continue to have visibility on the LED advertising boards at the Vicente Calderon stadium (54,900 seats), as well as image rights to the club and the players.

The club generated €40.9m in commercial revenue during the 2013-14 season according to figures from the Deloitte Football Money League, whose 2015 edition was published by the UK Office of the audit and consulting firm Deloitte on 22/01/2015. This represents 24% of the club's total revenue.

• The 2013-14 Spanish champions achieved a record turnover of €162.8m on 30/06/2014.

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