Burnley FC : James Holroyd named CEO following the club’s promotion to the Premier League

James Holroyd has been appointed CEO of Burnley FC (Sky Bet Championship), announced the club on 22/04/2025.

« James brings extensive strategic leadership experience in global sport, including 14 years at Manchester United FC (Premier League) where he most recently served as chief commercial development officer (from February 2022 until April 2025). There he played a central role in the club’s record-breaking commercial success. Prior to joining Manchester United, James also spent 14 years at adidas driving business innovation for one of the world’s most iconic sport brands, » said Burnley FC.

This appointment comes after the club secured one of the three spots for promotion to the Premier League for the 2025-26 season, after a 2-1 victory versus third-placed Sheffield United FC at Turf Moor (Burnley, ENG) on Monday 21/04/2025 (Matchday 44).

« James will take up the role this summer, reporting to chairman Alan Pace, where he will lead Burnley’s off-pitch ambitions including brand, commercial, innovation, fan engagement, and global growth, » added the club.

« A pivotal time as Burnley…