UK: Two Circles appointed sponsorship agency for the top two women's football divisions (2025-2029)

Two Circles has become the exclusive sponsorship agency of Women's Professional Leagues Limited (WPLL) for the Barclays Women's Super League and Barclays Women's Championship over the 2025-2029 cycle, announced the UK data-driven consultancy, sales and marketing agency on 23/04/2025.

"Two Circles will work on securing sponsorship sales, including a new league-wide principal sleeve partner across both leagues. The principal sleeve partner will feature on the left sleeve of all 24 clubs competing in the Barclays WSL and Barclays WC next season, a first for any men's or women's league in Europe, providing a high-visibility opportunity for brands to engage with the rapidly growing audience of women's football," explained the agency.

"In addition, Two Circles will be responsible for identifying and securing a range of transformational partners whose support will help accelerate the sport’s development on and off the pitch," added the agency, which is also a partner of UEFA, the LNR and World Rugby.

UEFA/Women's football: Two Circles exclusive sponsorship & media sales agency for 2025-2030