ExclusiveVfB Stuttgart: "5 foreign markets targeted with the support of regional companies" (R. Kasper)

"Our region's (Baden-Württemberg, GER) economic strength, with companies like Mercedes-Benz, Porsche (car manufacturers), Bosch (home appliances), Kärcher (cleaning machines), and Hugo Boss (clothing), supports our strategy. We focus on synergies in sports and commerce, targeting five key markets," said Rouven Kasper, chief marketing and sales officer at VfB Stuttgart (Bundesliga), to News Tank Football on 22/04/2025.

"In international markets, we position ourselves not just as a football club but as a platform for collaboration, attracting sponsors who typically wouldn't invest in football. This strategic approach benefits our partners and the region, fostering diverse connections," explained Rouven Kasper.

"In Asia, we focus on three markets: Japan, China, and India, each with a tailored strategy. Japan is a hybrid market, important both athletically and commercially. We have long been a gateway for Japanese players to Europe. Our reputation in Japan is strong. Our companies, such as Kärcher, have significant economic ties with Japan, matching their revenue in Germany. This synergy…