ITF: Davis Cup & Billie Jean King Cup TV rights agreement with Sportfive extended

The International Tennis Federation has extended its partnership with Sportfive, which will continue to market the media rights to the Davis Cup and Billie Jean King Cup for the CIS and APAC regions (excluding China and Australia) under a new long-term agreement, announced the marketing agency on 29/04/2025.

Sportfive will market the TV rights to the first and second qualifying rounds and the Final 8 of the Davis Cup, as well as the qualifiers, finals and play-offs of the Billie Jean King Cup.

"This expanded agreement is a key step in supporting the ITF's mission to grow global tennis by elevating the reach of its flagship team competitions. By partnering with Sportfive, the ITF and Billie Jean King Cup Limited aim to further strengthen the presence of both competitions across CIS and APAC markets, leveraging Sportfive's extensive media network and industry expertise," said the agency.

• Sportfive Sector: media and marketing rights agency - Activites: consulting, sale of hospitality products, activations, sale of marketing and media rights, strategic and creative marketing…