Club Atlético de Madrid: Visit Rwanda (tourism), back shirt sponsor for 3 seasons (2025-2028)

Rwanda Development Board, the government agency in charge of the country's international investments, has become an official partner (2^nd level) of Club Atlético de Madrid (LALIGA EA Sports) until 2027-28, announced the club on 30/04/2025. This is the club's first sponsorship contract with an African organisation.

As part of the agreement, the "Visit Rwanda" tourism brand will be visible on the front of the training kit for the men's team's five remaining matches in the 2024-25 Spanish top flight, as well as at the FIFA Club World Cup 2025. From the 2025-26 season onwards, the brand will appear on the same area of the training kit of the women's team (Liga F), as well as on the back of the match shirts of both teams, until the end of 2027-28.

The agreement also gives the Rwandan agency visibility "on different locations at the Riyadh Air Metropolitano stadium (70,460 capacity), as well as on the club's digital platforms."

In the European Top 5, Rwanda Development Board is also partnered with three other clubs:
• Paris Saint-Germain (Ligue 1 McDonald's) as a premium partner (2^nd level…