Deal Tracker: Atlético Madrid, Atalanta, OGC Nice... the latest sponsorship agreements in football

News Tank Football - Paris - News #397033 - Published on
©  Club Atlético de Madrid
Visit Rwanda, official partner of Atlético de Madrid until 2027-28 - ©  Club Atlético de Madrid

• New Balance is to replace Joma as the equipment supplier of Atalanta BC (Serie A Enilive) as part of a "multi-year sponsorship deal" from the 2025-26 season.
• Armenian sports betting operator Vbet has extended as a premium partner (2nd level) and shorts sponsor of OGC Nice (Ligue 1 McDonald's) for three seasons (2025-2028 cycle).
• Rwanda...

©  Club Atlético de Madrid
Visit Rwanda, official partner of Atlético de Madrid until 2027-28 - ©  Club Atlético de Madrid

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