Valencia CF: strategic partnership with US agency Legends to improve hospitality at the Nou Mestalla

The US commercial stadium and entertainment venue management agency Legends has become a partner of Valencia CF (LALIGA EA Sports), "to support the club's strategic growth through the sales and revenue optimisation of the hospitality areas at the Nou Mestalla (see below)," announced the club on 06/05/2025.

"With more than 6,500 hospitality seats (more than 9% of the stadium's total capacity), the Nou Mestalla will set a new standard for elevating the fan experience, offering nine different concepts (that will go on sale before the end of 2025) that respond to the distinct preferences, tastes, and needs of Valencia CF fans. From private and personalised boxes for those seeking maximum exclusivity, to grandstand seats with access to rooms with special services. Families, friends, and companies will be able to enjoy football in premium locations with a wide variety of options, prices, and products that will transform the way fans enjoy football," explained the Spanish club.

"This is the first major agreement for the new stadium, which, upon its inauguration in the summer of 2027, will…