FIFA: Diageo (spirits) official supporter of the 2026 World Cup for the Americas
Diageo, a British multinational company specialised in alcoholic beverages, has become an official supporter of the 2026 World Cup for North, Central and South America, announced FIFA on 08/05/2025.
As part of the agreement, Diageo "will leverage its iconic brands and historic creative marketing capabilities to engage fans through activations...
