Deal Tracker: FIFA, US Soccer, AS Monaco... the latest sponsorship agreements in football

• American Airlines, already a FIFA sponsor of the 2026 World Cup, has become the official airline of US Soccer from 2025.
• Zumub, an e-commerce platform for dietary supplements and sports nutrition brands, is to continue as an official supplier (4^th level) to AS Monaco FC (Ligue 1 McDonald's ) for the 2025-26 season.
• Diageo, a British multinational company specialised in alcoholic beverages, has become an official supporter of the 2026 World Cup for North, Central and South America.
• adidas has extende its partnership with Celtic FC (William Hill Premiership) as part of a "long-term agreement" beyond the 2024-25 season, as well as with AC Ajaccio (Ligue 2 BKT) until 2029-30.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017.

By default, the contracts signed are sorted in chronological order. This table also allows you to sort the deals by league, the sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.