Tennis: Verizon (telecommunications) official partner of the ATP & WTA from 2025

The US telecommunications operator Verizon has become an official partner of the ATP and WTA under a "multi-year" agreement, announced the Association of Tennis Professionals on 07/05/2025. This is the first sponsorship agreement between the ATP and a company in the telecommunications sector.

This partnership, which covers all ATP Tour and Horlogic WTA Tour tournaments held in the United States, was negotiated by the American media group Sinclair Broadcast Group (owner of the Tennis Channel). As part of this three-party agreement, Verizon will not only benefit from exclusive rights in the '5G connectivity' category of the various tournaments concerned, but also from visibility on all Tennis Channel media (pay channel, FAST channel, application and official website).

The ATP recently welcomed another partner: Belgian beer brand Stella Artois (AB InBev group), which has become a "gold partner" (3^rd level) of the ATP Tour for the 2025-2028 cycle, as part of an agreement signed on 06/05/2025. The partnership will be deployed at "some of the most prestigious events on the tennis…